A glimpse into the magic and adventure
personal branding blog by allie rostad

What is branding photography and why is it important?

February 19, 2024

Let's start with the WHAT is personal branding photography?Personal branding photography is a collection of images that showcase you, your business and your personality. They are meant to tell the story behind your business and why you do what you do so that you can make an impression with future clients or customers.

Adapting to Change: Surviving the Evolution of Your Brand

January 16, 2024

You don't have to be a business owner to understand how much can change in a year. I bet if you looked back on your personal life 3 years, there will be significant milestones or unexpected turns that happened along the way.

Top 5 Most Overrated Places To Take Photos in Charleston, SC (Written By A Local)

September 19, 2023

According to travel blogs, Charleston is one of the most beautiful cities in the world. The historic downtown, gorgeous beaches, and natural beauty make it a destination for weddings, engagements, and increasing amounts of tourists every year.

Why I Don't Do Professional Headshots

August 8, 2023

If you're a photographer (and especially when you're first starting out), you sometimes take jobs that pay the bills but don't necessarily feed your soul. When I started my photography business, I tried my hand at all the traditional paid photography jobs...

Nature is Healing : A Storytelling Journey From The Francis Marion National Forest

August 24, 2022

There's this trail in the Francis Marion National Forest here in Charleston that I love to go to on days when I have nothing planned. I pack up the dogs, some water, and a good podcast and set out.

The Secret Sauce To Creating Amazing, Natural-Looking Photos

August 9, 2022

Do you ever look at pictures of people and wonder how they look so natural and carefree? Maybe you assume that other people are simply photogenic and know the best angles for good photos. Or maybe you're one of those people who love to declare how awkward you or your significant other are and you're hopeless when it comes to having your photo taken.

Empowered Women: A Storytelling Session Of Authentic + Holistic Branding Photos

July 2, 2022

Over the last few months, I have started collaborating with the beautiful women of Rise with IVY, a chiropractic studio that specializes in NetworkSpinal Care and Energetics. Connecting with this unique community of people who are intentional about their healing and growth has given me immeasurable expansion in my life.

The Emeline: A Beautiful Storytelling Photography Journey of Nontraditional Elopement

January 31, 2022

A New Years Eve Elopement at the boutique downtown Charleston hotel, The Emeline.This whole experience was extremely challenging, but also pushed me creatively.

From Film School to Pet Portraits: How I Found My Passion and Became A Professional Photographer

January 18, 2022

The road to me becoming a photographer has been a long, bumpy one with many detours, slow downs, and wrong turns.

Christmas in Colorado

January 2, 2022

Christmas looked a lot different for my family this year. I am originally from Minnesota and have spent 31 Christmas's there, but since my mom died in August, a lot changed.